In Q3 of 2022, Yesterday Design Co. began working with Mik Bakery & Cafe. Mik is an independent, women-owned Albanian-style bakery and cafe located in Mississauga, Ontario. They offer unique cafe beverages, yummy baked goods, and custom-made cakes.
After the discovery session with the client, we learned that the owners were seeking a beautiful brand identity that resonated with their goals. They wanted to give full control of the brand strategy, and needed a full range of design services. In order to communicate the company values, we knew the brands’ strategy needed to be elegant and inviting.
View the entire project breakdown on Yesterday Design Co.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
- Print Deliverables
- Product Design
Date of Project
September 2022
Mik Bakery & Cafe
In Q3 of 2022, Yesterday Design Co. began working with Mik Bakery & Cafe. Mik is an independent, women-owned Albanian-style bakery and cafe located in Mississauga, Ontario. They offer unique cafe beverages, yummy baked goods, and custom-made cakes.
After the discovery session with the client, we learned that the owners were seeking a beautiful brand identity that resonated with their goals. They wanted to give full control of the brand strategy, and needed a full range of design services. In order to communicate the company values, we knew the brands’ strategy needed to be elegant and inviting.
View the entire project breakdown on Yesterday Design Co.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
- Print Deliverables
- Product Design
Date of Project
September 2022
Strategy
The origins of the name stem from the Albanian language, where “Mik” represents someone trustworthy and dependable – a person who you know will have a door open for you in difficult times. The name perfectly encapsulates the communal, friendly approach to this brand identity.
Strategy
The origins of the name stem from the Albanian language, where “Mik” represents someone trustworthy and dependable – a person who you know will have a door open for you in difficult times. The name perfectly encapsulates the communal, friendly approach to this brand identity.
Mark Inspiration
We knew the brand needed a bold and unique appearance. So, after gaining a new perspective, the focus shifted. The logo is a whitespace “Imperial” type mark with a crown mark. The crown represents imperial status and a standard of perfection – it demands respect. The crown mark makes for a beautiful brand style with the whitespace mark.
Notice that the crown is made of the white space in the ‘M’ of Imperial.
Mark Inspiration
We knew the brand needed a bold and unique appearance. So, after gaining a new perspective, the focus shifted. The logo is a whitespace “Imperial” type mark with a crown mark. The crown represents imperial status and a standard of perfection – it demands respect. The crown mark makes for a beautiful brand style with the whitespace mark.
Notice that the crown is made of the white space in the ‘M’ of Imperial.
Colour Palette & Typography
Our research on the word ‘Imperial’ inspired the colour palette. The cool colours were selected with attention to detail and contrast – the colour selection gives an elegant and royal feeling. This colour choice was a perfect match with the strategy session we started with. Because of this, our team built a beautiful brand style.
Colour Palette & Typography
Our research on the word ‘Imperial’ inspired the colour palette. The cool colours were selected with attention to detail and contrast – the colour selection gives an elegant and royal feeling. This colour choice was a perfect match with the strategy session we started with. Because of this, our team built a beautiful brand style.
Content & Social Management
Social media content was vital to the campaign for Imperial Granite & Stone. Because the company wasn’t active since 2017, the social channels needed a fresh start. In addition, creating quality engagements and impressions for the company was a goal. By using social media best practices, we have been active every day on the page. As a result of these efforts, followers and engagements have made growth.
Content & Social Management
Social media content was vital to the campaign for Imperial Granite & Stone. Because the company wasn’t active since 2017, the social channels needed a fresh start. In addition, creating quality engagements and impressions for the company was a goal. By using social media best practices, we have been active every day on the page. As a result of these efforts, followers and engagements have made growth.
Print Material
Quality print material is vital to building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively. After boosting the print quality, the company received compliments from its peers. The company hands out flyers and business cards and places lawn signs in the surrounding area, earning great brand exposure. As a result, there has been a surge in new customers.
Print Material
Quality print material is vital to building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively. After boosting the print quality, the company received compliments from its peers. The company hands out flyers and business cards and places lawn signs in the surrounding area, earning great brand exposure. As a result, there has been a surge in new customers.
View the rest of my work here.
View the rest of my work here.
