In Q3 of 2022, Yesterday Design Co. began working with Mik Bakery & Cafe. Mik is an independent, women-owned Albanian-style bakery and cafe located in Mississauga, Ontario. They offer unique cafe beverages, yummy baked goods, and custom-made cakes.
After the discovery session with the client, we learned that the owners were seeking a beautiful brand identity that resonated with their goals. They wanted to give full control of the brand strategy, and needed a full range of design services. In order to communicate the company values, we knew the brands’ strategy needed to be elegant and inviting.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
- Print Deliverables
- Product Design
Date of Project
September 2022
Mik Bakery & Cafe
In Q3 of 2022, Yesterday Design Co. began working with Mik Bakery & Cafe. Mik is an independent, women-owned Albanian-style bakery and cafe located in Mississauga, Ontario. They offer unique cafe beverages, yummy baked goods, and custom-made cakes.
After the discovery session with the client, we learned that the owners were seeking a beautiful brand identity that resonated with their goals. They wanted to give full control of the brand strategy, and needed a full range of design services. In order to communicate the company values, we knew the brands’ strategy needed to be elegant and inviting.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
- Print Deliverables
- Product Design
Date of Project
September 2022
Strategy
The origins of the name stem from the Albanian language, where “Mik” represents someone trustworthy and dependable – a person who you know will have a door open for you in difficult times. The name perfectly encapsulates the communal, friendly approach to this brand identity.
Strategy
The origins of the name stem from the Albanian language, where “Mik” represents someone trustworthy and dependable – a person who you know will have a door open for you in difficult times. The name perfectly encapsulates the communal, friendly approach to this brand identity.
Mark Inspiration
The logo mark is an extension of the type mark, which is intended to be used in smaller capacity areas of digital and print format. In order to fit beautifully in smaller formats, a circular design was added. As a result of this decision, this mark would be used on drink coasters, social media, and more.
The ‘M’ design stems from the name of the business, Mik Cafe, and is a short formed version of the full logo placed into a stamp-style.
Mark Inspiration
The logo mark is an extension of the type mark, which is intended to be used in smaller capacity areas of digital and print format. In order to fit beautifully in smaller formats, a circular design was added. As a result of this decision, this mark would be used on drink coasters, social media, and more.
The ‘M’ design stems from the name of the business, Mik Cafe, and is a short formed version of the full logo placed into a stamp-style.
Colour Palette & Typography
The word ‘Mik’ was used by the owners for its Alanian meaning a friend, someone who is trustworthy and dependable to you. Based on this meaning, and the female ownership, it was decided to use a friendly colour palette of pastel pink and green, with a dark navy colour for contrast.
Typography must be beautiful and speak the language of the brand! This is a classic pairing, a beautiful serif heading font with a legible and clean sans-serif body font.
Colour Palette & Typography
The word ‘Mik’ was used by the owners for its Alanian meaning a friend, someone who is trustworthy and dependable to you. Based on this meaning, and the female ownership, it was decided to use a friendly colour palette of pastel pink and green, with a dark navy colour for contrast.
Typography must be beautiful and speak the language of the brand! This is a classic pairing, a beautiful serif heading font with a legible and clean sans-serif body font.
Social Content
The gorgeous cafe and bakery needed a social media strategy! Social media would be used to engage and attract customers and show off their delicious drinks and treats. Therefore, social media content was provided to their team as a part of the brand package. This was strategically developed to support the identity provided!
Social Content
The gorgeous cafe and bakery needed a social media strategy! Social media would be used to engage and attract customers and show off their delicious drinks and treats. Therefore, social media content was provided to their team as a part of the brand package. This was strategically developed to support the identity provided!
Print Material
Quality print material is vital to building a business. Therefore, print such as business cards, menu designs, letterheads, and other materials must be designed and sourced time-effectively. After boosting the print quality, the company received compliments from its peers. Due to inexperience, the company needed consulting on the execution of print material. As a result, beautiful print designs were given to the client.
Print Material
Quality print material is vital to building a business. Therefore, print such as business cards, menu designs, letterheads, and other materials must be designed and sourced time-effectively. After boosting the print quality, the company received compliments from its peers. Due to inexperience, the company needed consulting on the execution of print material. As a result, beautiful print designs were given to the client.
View the rest of my work here.
View the rest of my work here.
