In October 2022, Tower Toronto reached out about their upcoming shop. Tower Toronto is a premium men’s barbershop and coffeeshop located in the heart of Downtown Toronto. They have a team of professional barbers and a to-go window for passers-by to grab a cup of their favourite caffeine.
The business owner inquired about a branding package, website, and print collateral to be delivered at short notice of 2 weeks. He provided a style scape of what he envisioned for the brand, as well as the interior design plans of the newly renovated store. With this useful information to refer to, a sleek and relevant brand identity was provided.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Photo Editing/Manipulation
- Print Deliverables
- Photography
Website & Socials
Date of Project
October 2022
Tower Toronto
In October 2022, Tower Toronto reached out about their upcoming shop. Tower Toronto is a premium men’s barbershop and coffeeshop located in the heart of Downtown Toronto. They have a team of professional barbers and a to-go window for passers-by to grab a cup of their favourite caffeine.
The business owner inquired about a branding package, website, and print collateral to be delivered at short notice of 2 weeks. He provided a style scape of what he envisioned for the brand, as well as the interior design plans of the newly renovated store. With this useful information to refer to, a sleek and relevant brand identity was provided.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Print Deliverables
- Photography
Website & Socials
Date of Project
October 2022
Strategy
The design plans for the shop resembled a greek villa style of design, with a heavy emphasis on white cements and arch shapes throughout. The goal was to design a brand that would compliment this concept in an elegant way to attract the targey audience.
Strategy
The design plans for the shop resembled a greek villa style of design, with a heavy emphasis on white cements and arch shapes throughout. The goal was to design a brand that would compliment this concept in an elegant way to attract the targey audience.
Mark Inspiration
The logo mark was inspired by the background story of the brand. A simplified illustration that represents the skyline of Toronto, the logomark references the memorable harbourfront boardwalk and CN Tower. This mark would be used to pair with the logo type, or individually on smaller formats like profile pictures or cup coasters.
Mark Inspiration
The logo mark was inspired by the background story of the brand. A simplified illustration that represents the skyline of Toronto, the logomark references the memorable harbourfront boardwalk and CN Tower. This mark would be used to pair with the logo type, or individually on smaller formats like profile pictures or cup coasters.
Colour Palette & Typography
A discovery meeting was made with the owner to determine what he envisioned the brand to be. Taking his intent into consideration with my own design knowledge and expertise, a stunning brand was provided. The colour palette and typography embodied what the owner was looking for. The softer earth tones complement the interior design and the typography pairing gives an elegant feeling to the space.
Colour Palette & Typography
A discovery meeting was made with the owner to determine what he envisioned the brand to be. Taking his intent into consideration with my own design knowledge and expertise, a stunning brand was provided. The colour palette and typography embodied what the owner was looking for. The softer earth tones complement the interior design and the typography pairing gives an elegant feeling to the space.
Print Material
The owner required a number of different print collateral for his business to operate successfully. Business cards for new connections, sidewalk signs for those passing by, and menus for both cafe and barber sides of the business. All files were provided and ready to print in a timely manner as needed.
Print Material
The owner required a number of different print collateral for his business to operate successfully. Business cards for new connections, sidewalk signs for those passing by, and menus for both cafe and barber sides of the business. All files were provided and ready to print in a timely manner as needed.
Photography
A simple photoshoot was conducted in order to have starter content for the website design, social media, and Google MyBusiness profile. Potential customers who search Google for a nearby coffee shop or barbershop would find clean, professionally taken photos of the space. This is an important aspect of gaining new clientele, as the area is highly competitive for both sides of his business.
Photography
A simple photoshoot was conducted in order to have starter content for the website design, social media, and Google MyBusiness profile. Potential customers who search Google for a nearby coffee shop or barbershop would find clean, professionally taken photos of the space. This is an important aspect of gaining new clientele, as the area is highly competitive for both sides of his business.
View the rest of my work here.
View the rest of my work here.
