Lumens Dental branding summary

Lumens Dental Corp.

Lumens Dental Corp. is a dental technology company that offers services to independent and franchised dental offices across North America. The services include digital marketing, branding, website design, and IT management. The company was started in 2019.

Being a digital-first business model, the company wanted to have its online presence be impactful to visitors. Because of this, the corporate and tech-style branding would speak the industry’s language and show Lumens Dental Corp’s values.

Scope of Work

  • Discovery/Strategy
  • Brand Identity
  • Logo Design
  • Social Management
  • Content Creation
  • Photo Editing/Manipulation
  • Print Deliverables
  • Photography

Website & Socials

Date of Project

October 2019

Lumens Dental Corp.

Lumens Dental Corp. is a dental technology company that offers services to independent and franchised dental offices across North America. The services include digital marketing, branding, website design, and IT management. The company was started in 2019.

Being a digital-first business model, the company wanted to have its online presence be impactful to visitors. Because of this, the corporate and tech-style branding would speak the industry’s language and show Lumens Dental Corp’s values.

Scope of Work

  • Discovery/Strategy
  • Brand Identity
  • Logo Design
  • Social Management
  • Content Creation
  • Photo Editing/Manipulation
  • Print Deliverables
  • Photography

Website & Socials

Date of Project

October 2019

Strategy

Due to the nature of the industry, Lumens Dental Corporation operates in, a professional and corporate-style branding was required. As a result, the logo, typography, and colour palette speak to the healthcare industry with clean, legible fonts and bold colours. This would be used to gain the trust of the professional and trustworthy services of the company.

Lumens Logo

Strategy

Due to the nature of the industry, Lumens Dental Corporation operates in, a professional and corporate-style branding was required. As a result, the logo, typography, and colour palette speak to the healthcare industry with clean, legible fonts and bold colours. This would be used to gain the trust of the professional and trustworthy services of the company.

Lumens Logo
Lumens Brand Board

Colour Palette & Typography

The Lumens type mark begins with a clean, legible sans serif font. This was used to reflect professionalism and dependability, which are some of the core tenants of the brand. The colour palette was decided upon to invoke professionalism and trustworthiness within the brand. Also, the specific colours were chosen with colour psychology and contrast in consideration.

Colour Palette & Typography

The Lumens type mark begins with a clean, legible sans serif font. This was used to reflect professionalism and dependability, which are some of the core tenants of the brand. The colour palette was decided upon to invoke professionalism and trustworthiness within the brand. Also, the specific colours were chosen with colour psychology and contrast in consideration.

Lumens Brand Board

Content & Social Management

Due to the digital nature of the business, social media and content creation would be a big part of the efforts. Different forms of content would be curated, such as graphic design posts as well as imagery from the photoshoots. The company would be starting with no social media presence, so a strategy for growth would be necessary! As a result of creating engagements, the pages have built a following in the community.

Lumens Social

Content & Social Management

Due to the digital nature of the business, social media and content creation would be a big part of the efforts. Different forms of content would be curated, such as graphic design posts as well as imagery from the photoshoots. The company would be starting with no social media presence, so a strategy for growth would be necessary! As a result of creating engagements, the pages have built a following in the community.

Lumens Social

Print Material

Quality print material is an important aspect of building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively and with quality in mind. After providing high-quality print materials, the team has gotten compliments on the business cards and flyers. These materials will be leveraged to build industry relationships and potential leads.

Print Material

Quality print material is an important aspect of building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively and with quality in mind. After providing high-quality print materials, the team has gotten compliments on the business cards and flyers. These materials will be leveraged to build industry relationships and potential leads.

Lumens-Card
Lumens Flyer

Photography

The company requires frequent photoshoots of both the internal team and the clients it works with. Internal photoshoots would be used for the flyers, and team profiles on the website. For external photoshoots, the various images are used for the clients’ Google profiles, social media pages, websites and more. These are taken of both the dental office’s team as well as the office itself.

Photography

The company requires frequent photoshoots of both the internal team and the clients it works with. Internal photoshoots would be used for the flyers, and team profiles on the website. For external photoshoots, the various images are used for the clients’ Google profiles, social media pages, websites and more. These are taken of both the dental office’s team as well as the office itself.

Lumens Photos 1
Lumens Photos 2

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