Queen West Pet Grooming
Yesterday Design Co. began working with Queen West Pet Grooming in Q4 of 2021. We partnered with QWPG to take care of all branding and marketing needs. When you think of pets, you think of playfulness and fun. So, Yesterday Design Co. team members studied the competition and made a brand that would catch all eyes. The result, a playful approach to professionalism that encompasses trust and modern visual communications.
Scope of Work
- Logo Redesign
- Discovery/Strategy
- Brand Identity
- Social Management
- Content Creation
- Print Deliverables
- Photography
Website/Socials
Length of Partnership
August 2021 – January 2021
Queen West Pet Grooming
Yesterday Design Co. began working with Queen West Pet Grooming in Q4 of 2021. We partnered with QWPG to take care of all branding and marketing needs. When you think of pets, you think of playfulness and fun. So, Yesterday Design Co. team members studied the competition and made a brand that would catch all eyes. The result, a playful approach to professionalism that encompasses trust and modern visual communications.
Scope of Work
- Logo Redesign
- Discovery/Strategy
- Brand Identity
- Social Management
- Content Creation
- Print Deliverables
- Photography
Website/Socials
Visual Identity
We designed an identity that brings a joyful feeling to the Queen Street West neighbourhood. The company owners envisioned a fun and playful identity that would stand out to passers-by. The identity gives positive emotions while clarifying what services the shop provides.
Palette & Typography
We paired the logo mark with a fun typeface and bright colour scheme. The type hierarchy and colours speak to our intended audience. As a result, the identity is memorable and draws attention to the shop. You surely will not miss it!
Palette & Typography
We paired the logo mark with a fun typeface and bright colour scheme. The type hierarchy and colours speak to our intended audience. As a result, the identity is memorable and draws attention to the shop. You surely will not miss it!
Content & Social Management
By creating scheduled content, we update the page with consistent posts and promote the best engagements. Our social media team manages the channels for Queen West Pet Grooming. So go ahead, connect with our friends over at @queenwestpetgrooming on Instagram! We post daily photos of the cutest pets who visit our shop.
Print Deliverables
Print Deliverables
For the brand to be clear to its audience, the identity must be consistent through all channels. This includes print material, which is a vital part of the project. The materials include window signs, sidewalk signs, overhead lighting, business cards, flyers, and interior messaging. Thanks to the print material, the shop has gotten great feedback and increased appointments.
We sourced only the highest quality materials for a beautiful and consistent delivery. Keeping a standard of excellence builds trust, but it must be communicated through all touch-points. Therefore, we only used the best quality, from the smallest to the most significant details. Thanks to this, the brand was beautiful from top-to-bottom.
Photography
Photography
We captured professional images of the inside, storefront, team and the cutest pets every day. We used these photos for the Google MyBusiness profile, social media, and website content. As a result, the channels have grown engagements and following. Check out the cutest content on our social channels and website!
High-quality images help showcase your business, services, and team members. In addition, having quality images help your business build trust with potential customers. On the other hand, low-quality photos can hurt your business because they appear cheap and nonchalant.
View the rest of my projects here.
