In Q2 of 2021, Seira Software was founded and required a comprehensive branding strategy to support its product. To summarize, the Saas (software-as-a-service) provides restaurants with order processing services that can easily be integrated into their operations. In order to communicate the company values, we knew the new brand needed to be bright and unique.
After the initial session with the client, the start-up needed an immersive brand to be the foundation of all operations moving forward. The website, social media, mobile application, WordPress plug-in, and all other client-facing content would rely on a beautiful brand identity.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
Website & Socials
Date of Project
June 2021
Seira Software
In Q2 of 2021, Seira Software was founded and required a comprehensive branding strategy to support its product. To summarize, the Saas (software-as-a-service) provides restaurants with order processing services that can easily be integrated into their operations. In order to communicate the company values, we knew the new brand needed to be bright and unique.
After the initial session with the client, the start-up needed an immersive brand to be the foundation of all operations moving forward. The website, social media, mobile application, WordPress plug-in, and all other client-facing content would rely on a beautiful brand identity.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
Website & Socials
Date of Project
June 2021
Strategy
In order for a fun, engaging and high-quality branding scheme, the strategy had to come from a unique point of view. The technology-based brand needed to stand apart from its competitors and build memorability.
Strategy
In order for a fun, engaging and high-quality branding scheme, the strategy had to come from a unique point of view. The technology-based brand needed to stand apart from its competitors and build memorability.
Colour Palette & Typography
With the intended strategy in mind, next would be creating the logo, colour palette, and typography. To do this, a non-symmetrical and abstract logo mark was used and paired with a decorative style font. Paired with bold, modern colours, this brand was uniquely positioned.
Colour Palette & Typography
With the intended strategy in mind, next would be creating the logo, colour palette, and typography. To do this, a non-symmetrical and abstract logo mark was used and paired with a decorative style font. Paired with bold, modern colours, this brand was uniquely positioned.
Content & Social Management
The technology company wanted to showcase their brand and services through modern and engaging social media content. Since the start-up has no prior social media presence, it would be difficult to build a following from nothing. The pages required high-resolution imagery paired with effective graphic design principles to convey the services they provide.
Content & Social Management
The technology company wanted to showcase their brand and services through modern and engaging social media content. Since the start-up has no prior social media presence, it would be difficult to build a following from nothing. The pages required high-resolution imagery paired with effective graphic design principles to convey the services they provide.
Print Material
Quality print material is an important aspect of building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively and with quality in mind. Seira would need business cards to make connections, and anticipate using flyers, billboards, and other physical print to drive sales in the future.
View the rest of my work here.
View the rest of my work here.
