In March 2022, the branding project was requested for Dentli. Dentli Dental Directory is a wholly-owned subsidiary of Lumens Dental Corporation. Patients looking for a new dentist can use the platform to find the ideal dentist in their area based on a number of services and preferences.
The client needed a new branding strategy that would communicate the services and industry of the brand in a compact and relevant way. The technology company helps patients find the perfect dentist on its platform to leverage further patient acquisition services.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
Website & Socials
Date of Project
March 2022
Dentli Dental Directory
In March 2022, the branding project was requested for Dentli. Dentli Dental Directory is a wholly-owned subsidiary of Lumens Dental Corporation. Patients looking for a new dentist can use the platform to find the ideal dentist in their area based on a number of services and preferences.
The client needed a new branding strategy that would communicate the services and industry of the brand in a compact and relevant way. The technology company helps patients find the perfect dentist on its platform to leverage further patient acquisition services.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Content Creation
Website & Socials
Strategy
The strategy for branding would be to take the services that the company offers and create a memorable type mark with the name. A clean, sans-serif font is used for the logo to create a modern technology feeling. A witty design would tie these concepts together, a magnifying glass was used to emphasize the ‘search’ that the company offers to future patients.
Strategy
The strategy for branding would be to take the services that the company offers and create a memorable type mark with the name. A clean, sans-serif font is used for the logo to create a modern technology feeling. A witty design would tie these concepts together, a magnifying glass was used to emphasize the ‘search’ that the company offers to future patients.
Colour Palette & Typography
Relating to the healthcare industry was a goal in mind when the colour palette was created. Many big brands in healthcare incorporate the colour blue for its perception within colour psychology. The typography pairing was chosen with future uses in mind – mobile apps, web apps, and social content.
Colour Palette & Typography
Relating to the healthcare industry was a goal in mind when the colour palette was created. Many big brands in healthcare incorporate the colour blue for its perception within colour psychology. The typography pairing was chosen with future uses in mind – mobile apps, web apps, and social content.
Social Media Content
Social Media would be a heavy focus for the company which needs to organically target potential dental patients. By using different demographics such as age and geolocation, the company can target advertisements using high-quality content.
Social Media Content
Social Media would be a heavy focus for the company which needs to organically target potential dental patients. By using different demographics such as age and geolocation, the company can target advertisements using high-quality content.
Intellectual Property
identifi™ is an intellectual property of Dentli. It is a machine-learning object recognition software design to read the mouth of patients. Because of this, patients can get an early assessment of their dental health, or get an easy quote from dentists.
Intellectual Property
identifi™ is an intellectual property of Dentli. It is a machine-learning object recognition software design to read the mouth of patients. Because of this, patients can get an early assessment of their dental health, or get an easy quote from dentists.
View the rest of my work here.
View the rest of my work here.
