In September 2022, a partnership was formed with Nine6ixe Sneakers, an online e-commerce shop that sells popular sneakers and streetwear fashion. The company is operated in Downtown Toronto but sells inventory to customers across North America.
After the initial session with the client, it was apparent that the current branding did not meet the company’s goals. Nine6ixe wanted a new branding strategy that could be implemented into revised marketing efforts across all platforms including social media, website, and email marketing.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- E-Commerce Management
- Email Marketing
- Content Creation
- Print Deliverables
Website & Socials
Length of Partnership
September 2022 – January 2023
Nine6ixe Sneakers
In September 2022, a partnership was formed with Nine6ixe Sneakers, an online e-commerce shop that sells popular sneakers and streetwear fashion. The company is operated in Downtown Toronto but sells inventory to customers across North America.
After the initial session with the client, it was apparent that the current branding did not meet the company’s goals. Nine6ixe wanted a new branding strategy that could be implemented into revised marketing efforts across all platforms including social media, website, and email marketing.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- E-Commerce Management
- Email Marketing
- Content Creation
- Print Deliverables
Website & Socials
Length of Partnership
September 2022 – January 2023
Strategy
It is important to use a forward-thinking mindset when strategizing a new brand. Because these new assets would be used in all future material, it would be necessary that the new branding can be used across multiple formats. From display pictures on social media, to website graphics, print materials and more – small and large format assets would be provided.
Strategy
It is important to use a forward-thinking mindset when strategizing a new brand. Because these new assets would be used in all future material, it would be necessary that the new branding can be used across multiple formats. From display pictures on social media, to website graphics, print materials and more – small and large format assets would be provided.
Logo & Typography
The logo is a modern mark consisting of the two numbers in the name Nine6ixe, condensed into a sleek and compact design. The typography was selected to provide a bold and heavy feature element in future content on the website, social media, and print materials.
Logo & Typography
The logo is a modern mark consisting of the two numbers in the name Nine6ixe, condensed into a sleek and compact design. The typography was selected to provide a bold and heavy feature element in future content on the website, social media, and print materials.
Content Creation
Rich social media content was vital to the campaign for Nine6ixe. With modern and engaging new content design, followers will be introduced to the new and improved branding and more likely to engage. New visitors to the page will be directed to the website, encouraged to join the email list for exclusive benefits, and browse for their next purchase. The social media content is focused on upcoming releases, promotions, and trending news and events in the industry.
Content Creation
Rich social media content was vital to the campaign for Nine6ixe. With modern and engaging new content design, followers will be introduced to the new and improved branding and more likely to engage. New visitors to the page will be directed to the website, encouraged to join the email list for exclusive benefits, and browse for their next purchase. The social media content is focused on upcoming releases, promotions, and trending news and events in the industry.
Print Material
This business needed high-quality print designs that would make an impact on both existing customers and new acquaintances. Every order would include a thank-you card to express gratitude to the customer for their ongoing loyalty. Business cards with premium materials would give a strong impression to newcomers and hopefully turn them into paying customers.
Print Material
This business needed high-quality print designs that would make an impact on both existing customers and new acquaintances. Every order would include a thank-you card to express gratitude to the customer for their ongoing loyalty. Business cards with premium materials would give a strong impression to newcomers and hopefully turn them into paying customers.
E-Commerce & Email Marketing
The e-commerce website required many updates to become effective. Inventory organization, search engine optimization, and consistency among product pages were needed. Once the website was updated and optimized, there would be new designs to keep the site looking fresh every week. After the updates, the existing mailing list was a target of further promotion. New tactics, branding, and customer experience measures were put in place. As a result, the new email campaigns were successful in comparison to the previous attempts.
E-Commerce & Email Marketing
The e-commerce website required many updates to become effective. Inventory organization, search engine optimization, and consistency among product pages were needed. Once the website was updated and optimized, there would be new designs to keep the site looking fresh every week. After the updates, the existing mailing list was a target of further promotion. New tactics, branding, and customer experience measures were put in place. As a result, the new email campaigns were successful in comparison to the previous attempts.
View the rest of my work here.
View the rest of my work here.
