In Q3 of 2021, Yesterday Design Co. began working with Imperial Granite & Stone Ltd. In essence, IGS is a countertop fabricator located in Markham, Ontario. To summarize, they house granite, marble, and onyx in their showroom. In order to communicate the company values, we knew the new brand needed to be bold and elegant.
After the initial session with the client, it was apparent that the current branding did not meet the company goals. Instead, they wanted a modern and classy brand system that showed their values and quality of work. Therefore, the goal was to use design and marketing to accelerate performance.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Social Management
- Content Creation
- Photo Editing/Manipulation
- Print Deliverables
- Photography
Website & Socials
Length of Partnership
July 2021 – present
Imperial Granite & Stone
In Q3 of 2021, Yesterday Design Co. began working with Imperial Granite & Stone Ltd. In essence, IGS is a countertop fabricator located in Markham, Ontario. To summarize, they house granite, marble, and onyx in their showroom. In order to communicate the company values, we knew the new brand needed to be bold and elegant.
After the initial session with the client, it was apparent that the current branding did not meet the company goals. Instead, they wanted a modern and classy brand system that showed their values and quality of work. Therefore, the goal was to use design and marketing to accelerate performance.
Scope of Work
- Discovery/Strategy
- Brand Identity
- Logo Design
- Social Management
- Content Creation
- Print Deliverables
- Photography
Website & Socials
Strategy
The origins of the word “Imperial” lead us to journey through numerous periods and territories, where being considered imperial was an exclusive title. Looking back, history suggests a strong strategy and a robust foundation for an empire to reign supreme. Therefore, the crown is reserved strictly for the Imperial. For this reason, the brand strategy was designed with this idea in mind.
Strategy
The origins of the word “Imperial” lead us to journey through numerous periods and territories, where being considered imperial was an exclusive title. Looking back, history suggests a strong strategy and a robust foundation for an empire to reign supreme. Therefore, the crown is reserved strictly for the Imperial. For this reason, the brand strategy was designed with this idea in mind.
Mark Inspiration
The new brand needed a bold and unique appearance, with fresh energy. So, after gaining a new perspective from the discovery session, the focus shifted. The logo is a whitespace “Imperial” type mark accompanied by a crown logomark. The crown represents imperial status and a standard of perfection – it demands respect. The crown mark makes for a beautiful brand style with the whitespace mark.
Notice that the crown is made of the white space in the ‘M’ of Imperial.
Mark Inspiration
The new brand needed a bold and unique appearance, with fresh energy. So, after gaining a new perspective from the discovery session, the focus shifted. The logo is a whitespace “Imperial” type mark accompanied by a crown logomark. The crown represents imperial status and a standard of perfection – it demands respect. The crown mark makes for a beautiful brand style with the whitespace mark.
Notice that the crown is made of the white space in the ‘M’ of Imperial.
Colour Palette & Typography
Our research on the word ‘Imperial’ inspired the unique colour palette. The cool, sleek colours were selected with attention to detail and contrast. The colour selection represents an elegant and royal feeling, that is memorable to users. This colour choice was a perfect match with the strategy session we started with. Because of this, our team built a beautiful brand style.
Colour Palette & Typography
Our research on the word ‘Imperial’ inspired the unique colour palette. The cool, sleek colours were selected with attention to detail and contrast. The colour selection represents an elegant and royal feeling, that is memorable to users. This colour choice was a perfect match with the strategy session we started with. Because of this, our team built a beautiful brand style.
Content & Social Management
Rich social media content was vital to the campaign for Imperial Granite & Stone. Because the company wasn’t active since 2017, the social channels needed a fresh and active solution. In addition, creating quality engagements and impressions for the company was necessary for growth. As a result of these efforts, followers and engagements have seen excellent traction!
Content & Social Management
Rich social media content was vital to the campaign for Imperial Granite & Stone. Because the company wasn’t active since 2017, the social channels needed a fresh and active solution. In addition, creating quality engagements and impressions for the company was necessary for growth. As a result of these efforts, followers and engagements have seen excellent traction!
Print Material
Quality print material is an important aspect of building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively and with quality in mind. After boosting the print quality, the company received outstanding compliments from its peers. The company hands out flyers and business cards and places lawn signs in the surrounding area, consequently building great brand exposure. As a result, there has been a surge in new customers.
Print Material
Quality print material is an important aspect of building a business. Therefore, print such as business cards, letterheads, and other materials must be designed and sourced time-effectively and with quality in mind. After boosting the print quality, the company received outstanding compliments from its peers. The company hands out flyers and business cards and places lawn signs in the surrounding area, consequently building great brand exposure. As a result, there has been a surge in new customers.
Photography
Our professionals captured beautiful photos of the storefront, showroom and warehouse. These stunning images enhanced the Google MyBusiness profile, social media, and website. It is vital to use high-quality images for these channels because they make the user impression. Overall, our team curated a bold user experience. Consequently, the company has seen great results in gained revenue.
Photography
Our professionals captured beautiful photos of the storefront, showroom and warehouse. These stunning images enhanced the Google MyBusiness profile, social media, and website. It is vital to use high-quality images for these channels because they make the user impression. Overall, our team curated a bold user experience. Consequently, the company has seen great results in gained revenue.
View the rest of my work here.
View the rest of my work here.
